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Fresh Fast Forward

Academic Project @ Stanford University

Think of it like the Google Maps of grocery shopping.

For the “Ready Aim Fire Marketing Method” course, we were tasked to create a dummy brand of our own and create marketing materials for it. For someone who loves grocery shopping, I wanted my partner to enjoy it too. He’s an engineer who loves to optimize everything in his life so I thought of a solution that game-ifies grocery shopping. And so, Fresh Fast Forward came into being. An app that combines grocery lists with in-store navigation to create the fastest, most optimal route for your list. You can also add in-store promotions to it. Needless to say, both my husband and peers loved the idea and I got an A+ for the project.

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