69 Condoms

 (Fictional product. Long form copy)

My submissions for a long-form copy contest named Longhand. Open to all copywriters in the Indian ad industry.

The brief: Create an ad for 69 Condoms (fictional product), literally a pack of 69 no-frills condoms at a great price. Make it stand out in a market saturated with condoms of all flavors, sizes and textures.

Verdict: The first ad below was a semi-finalist.