Voler Car Rental

 Branding Campaign

Taglines are my favorite kind of copywriting and branding campaigns are my dream projects. To me, finding that key insight or brand promise and summing it up in less than five (very memorable) words is the most rewarding feeling. I co-created this pitch with a Creative Director friend. The brand loved the pitch so much, they decided to use it as their launch campaign.

Manifesto

Our logo is like wings, a perfect extension of the brand’s name Voler (French for flying).

Our tagline is an attitude. “It’s my drive” speaks to the joy of driving. Having total control in the driver’s seat. The freedom and pride that come with it. 

Voler is not just a brand that rents cars. 

It’s your inner self talking to you. Demanding you to own your drive. To break away from the usual and create a journey of your own. 

Mood Board

Posters, Windshield Stickers, Office Decor, Road Signs & More